The Story

HeartSong Meadow Farms is a small horse farm that breeds, shows and trains American Saddlebred Horses. They hired me to redesign their logo.

Anyone who knows horses knows the American Saddlebred as one of the horse industry’s most desirable breeds. They are known for their well-shaped heads and straight profile. I decided to capitalize on that uncommon trait by creating a vector image from a snapshot of one of the farm’s many horses.