EMSagent.com was long overdue for a design overhaul. The prior design was dark and uninviting, filled with web 2.0 graphics. Search Engine Optimization was also a very big issue that needed to be addressed.
I created a light and inviting layout in WordPress using a new fresh palette with SEO optimized text and images.
The results were night vs. day. Since it’s launch, traffic has been steadily increasing and the site is a nice compliment to the marketing efforts that we are already putting forth to recruit agent talent.